3 Easy Ways To Turn Your
Ordinary Fitness Articles Into
Powerful List Building Tools

One of the easiest and most common ways to promote your fitness business is writing fitness related articles.  That’s nothing new.

But did you know you can use those same fitness articles to quickly build your fitness mailing list?

You’re about to learn 3 very easy to apply, but incredibly powerful tips for turning your ordinary fitness articles into list building machines…

1.        1.  Find a Hot Fitness Topic To Write About

Obviously, without a hot fitness topic to write about, you stand little chance of building anything – a list included.  So, the first order of business is to find a topic your target market will actually WANT to read about.  Here are 2 really easy ways to do just that…

Fitness Forums

Visit any of the popular fitness forums and take a look thru all the posts people have made.  Normally, most forums will show you how many times each post has been viewed, and more importantly, how many replies have been made to each post.

Any time you find a post with a lot of views and a lot of replies, you know that’s a hot topic.  People are actively discussing it, so that makes a perfect topic for an article.

Ask Your List What They Want

Another super easy way to find out what your target market wants to read about is simply to ask them.  Send an e-mail to your list asking them to tell you what topics they’re most interested in, or what they want to see covered in your newsletter.

Once you’ve found a hot topic your target market wants to read about, write your article as normal.  Once your fitness article is written, now it’s time to use it to build your mailing list…

2.        2.  Use Your Resource Box The RIGHT Way

A resource box is the place at the end of your article where you get to say a little blurb and provide a link.

Most people use their resource box to talk about themselves.  They go on about their education or how long they’ve been in business, or what company they own.  Then they either provide a link to their home page or to a sales page for a product/service.

Totally wrong!

NEVER use your resource box like that!  NEVER!

Instead, use your article’s resource box to build your mailing list.  The most important thing you could ever do for your fitness business is build a mailing list to promote your business to.  The resource box is one of the best chances you’ll ever get to do just that.

Use your resource box as a natural extension of your fitness article – a way to provide even more great information on this topic your reader is already interested in – and link them to one of your opt-in pages.

This way, you’re taking someone who’s interested in what you have to say, and you’re adding them to your mailing list so you can continue to make offers to them.

3.        3.  How To Capitalize On Hot Fitness Topics

Once you’ve found a hot fitness topic, there’s a simple way to take full advantage of that topic to build your list and promote your fitness products, services, and affiliate programs…

Write a series of 5 related articles covering your hot fitness topic, and then turn those articles into a fitness eCourse.

Fitness eCourses are just 5 simple articles that all tie around a hot topic fitness theme. 

Not really much different that 5 closely related newsletter articles.  But don’t let that fool you – here are 8 reasons eCourses are an excellent way to build your list (and automatically promote your fitness products, services, and affiliate programs)…

High Perceived Value

Because of their specialized nature, and the simple fact they’re not as common, eCourses have a much higher perceived value than fitness newsletters (or even free reports).

Newsletters are a dime-a-dozen.  eCourses stand out.

High Opt-In Rate

Since their perceived value is so high, and since they’re not common yet, eCourses get a much higher opt-in rate than newsletters and free reports.

As long as you present your eCourse offer on its own page, opt-in rates can be as high as 60-89%.  And ultimately, that means many more people on your mailing list.

Double the Normal Open Rate

Send a “normal” e-mail article to your list and you can expect about a 20-30% open rate at best.  But with a fitness eCourse, we’re seeing open rates over twice as high as normal.  We’re routinely seeing open rates for eCourses ranging from 64-71% (almost totally unheard of in today’s world of e-mail marketing).

Highly Responsive To Your Offers

Again, since a fitness eCourse is covers a single hot fitness topic, the marketing response to these kinds of list mailings is very good.

People want to be on this list, they open the e-mails, they read the articles.  All that leads to people clicking on more links and accepting more offers.

Repeat Exposure

You’ve no doubt heard about the importance of getting repeat exposure to your marketing.  Again, eCourses are great for that.

Since they’re delivered over the course of 5 days (or so), you get to stay in contact with your subscribers every day for almost a full week!

That lets you build name recognition and stay in the forefront of your subscriber’s mind.

You Can Present Multiple Offers

And since your eCourse is really just 5 related articles, each article gives you the chance to present an offer that’s directly related to your content.

Promote your face-to-face fitness services, your e-book, your workout DVD, online training, or even your affiliate programs.

No matter what fitness products or services you sell, I show you 3 powerful ways to generate a profit from them all here…

http://www.FitnessEcourseMarketing.com

Totally Automated

Because your fitness eCourse is delivered via autoresponder, the entire thing is fully automated.  Once you write the 5 articles and set them up, it’s totally hands off.

The eCourse articles are delivered on autopilot and people click on your links and accept your offers while you’re off doing something else.

Easy To Create (Even If You’re Limited On Time)

Wondering where you’ll find the time to create your own fitness eCourse?  It’s easier and quicker than you think.

It normally takes less than 3 days to write a complete fitness eCourse from top to bottom.  Yes, even if you don’t think you even know how to write.  ;-)

Seriously, writing effective promotional articles and eCourses is NOT about being a writer, it’s about knowing fitness.  If you can carry on a 10 minute conversation about your chosen fitness topic, then you can write an effective fitness eCourse.  See exactly how here…

http://www.FitnessEcourseMarketing.com

You’re already writing fitness articles to promote your business.  Why not make your fitness articles do double duty and use them as list building tools.

If you just write articles on topics people in your target market WANT, and use your resource box to link them to an opt-in page, you’ll see a big jump in the size of your list.

But if you decide to turn your articles into an easy to make fitness eCourse, you’ll see even more signups.  Not to mention a boost in new leads for your fitness services and new sales for your products and affiliate programs.

Go put these 3 easy tips to use in your fitness list building plan today.

Here’s to your online success,

Allen Hill
CEO, Fitness Web Hosting
President, Fitness Website Design

P.S.  Writing fitness eCourses is one of the best list building/list marketing strategies I can give you.  And they’re so easy to make you’ll be shocked - even if you think you can’t write.  Learn the step-by-step system I use to create all my own eCourses here…

http://www.FitnessEcourseMarketing.com