The
Most Profitable List Building, Lead Generating, and
Sales Boosting Strategy You’ve Never Even Heard Of
I’m
sure by now you know how important it is to build a
mailing list you can use to promote your fitness
products, affiliate programs, and face-to-face services.
Building a mailing list is a no-brainer.
But
what you’re probably wondering is HOW to build (and
market to) that mailing list.
Sure,
you can write fitness articles and submit them all over
hell’s half-acre in hopes of getting a sale or a new
lead. But
EVERYONE’s doing that.
And
they’re doing it so much it gets really hard to stand
out – really hard to separate yourself from the crowd.
That makes results slow and hard to come by.
In
today’s lesson, I’m going to show you a simple way
to convert your ordinary fitness articles into fitness
eCourses - something NO ONE ELSE is doing yet…
What
is an eCourse?...
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Definition:
eCourse
A
fitness eCourse is just a collection of related
articles that all focus around one specific
fitness topic.
Nothing difficult and not really a lot
different than the “normal” fitness articles
you’re already writing.
Normally,
fitness eCourses are around 5-7 “lessons”
(i.e., articles) that each tie around a central
theme. Each
of these “lesson” articles is delivered via
autoresponder, so your subscriber signs up for
your eCourse and receives 1 article per day for
5-7 days. |
Again,
not much different than the articles you’re already
writing to promote your fitness business.
But here’s where the big difference DOES come
into play…
In an
eCourse, your articles are no longer stand-alone pieces.
They’re part of a series of articles that cover
a specific topic – AND they’re being delivered over
the course of 5-7 days.
That means REPEAT exposure – multiple chances
to get your message in front of an interested prospect.
And
since each of these articles directly promotes one of
your face-to-face services, fitness products, or
affiliate products, that means REPEAT chances at making
sales!
Let
me give you a quick example of just how easy it is to
create a fitness eCourse and use it to automatically
market and promote your fitness business.
You could easily create a fitness eCourse
called…
“Easy Weight Loss Strategies That Really
Work”
And
your 7 daily lesson articles could look something like
this…
Day 1: The 2 Most
Important Things You Can Do To Speed Your Weight Loss
Results
Day 2: 6 Simple
Exercises You Can Do At Home To Burn Fat Fast
Day 3: The 4 Biggest
Mistakes That Are Keeping You Overweight
Day 4: 7 Quick and Easy
Tips For Sticking With Your Diet
Day 5: The Best Local
Resources For Losing Weight Safely
Day 6: How To Get Free
Weight Loss Help Right Now
Day 7: 8 Free Online
Weight Loss Resources
Each
article is no different than the articles you’re
already writing. You
just give valuable information your target market wants,
and then, after you’ve shared your valuable insight,
you simply point the reader toward your products,
services, and fitness affiliate programs.
How
To Get Started Marketing Your Fitness Business With
eCourses
Creating
fitness eCourses is so easy I’m shocked that more
fitness professionals aren’t already utilizing this
extremely effective list building, lead generation, and
automated sales tool.
Here’s
a peek at the same step-by-step system I teach my
private clients for creating fitness eCourses that put
your fitness marketing on autopilot…
1.
1.
Choose What
Products/Services You’ll Promote
The
first thing you’ll want to do is decide in advance
exactly what you’re going to promote.
Are you promoting your personal training ONLY?
Or are you going to promote online training and
nutritional supplements, too?
2.
2.
Write 5-7
Related Articles About Your Topic
Depending on which fitness topic you choose (and
that’s based on what target market you’re marketing
to), it’s time to create the articles.
Don’t make this harder than it really is.
It’s NOT about being a writer, it’s about
knowing fitness. Just
dump what you know onto paper.
In my low-cost e-book, “Fitness
eCourse Marketing”, I show you EXACTLY how to
write each daily lesson for a full 7 day fitness
eCourse, complete with an eCourse template you can use
to create your own eCourses – and over 25 examples you
can use to quickly create your own lesson content.
http://www.FitnessEcourseMarketing.com
3.
3. Insert
Your Offers
Once you’ve got your 5-7 “lesson” articles
written, it’s time to generate a profit.
Just go back thru your articles and add offers
for your products and services.
Weave offers into your articles and make
additional offers in the P.S. at the end of each.
There are a few more effective strategies for
presenting offers that earn you a profit, but that’s
enough to get you started.
4.
4.
Setup and
Promote
The final step is to setup your fitness eCourse into one
of your autoresponders.
Create an opt-in page where people can sign up to
receive your eCourse and start promoting it.
Add links to your eCourse opt-in page to your
website and announce it to your current mailing list.
That should generate a steady stream of new leads
and new sales over the next several days.
And as long as you keep promoting your fitness
eCourse, you’ll continue to get new leads and sales on
autopilot.
Fitness
eCourses are a great way to automatically market your
fitness business with very little work on your part.
I’ve
personally seen e-mail open rates as high as 71% with
eCourses – with click-thru rates and new sales being
equally high. And
because they’re delivered over 5-7 days, you get to
make repeated contact with your readers (and make them
repeated offers to spend money with YOU).
Odds
are you’re already writing “normal” fitness
articles. Fitness
eCourses are just as quick and easy to create, but
they’re over 3 times as effective.
Isn’t
it time you actually got some marketing and financial
benefit from all that time and effort you’ve been
putting into writing fitness articles?
Here’s
to your online success,

Allen Hill
CEO, Fitness Web Hosting
President, Fitness Website Design
P.S.
Don’t think you have the time to write an
effective fitness eCourse?
You can write an eCourse this weekend and have it
in place promoting your fitness products and services
the next day. Just
follow the exact step-by-step system I use here…
http://www.FitnessEcourseMarketing.com
P.P.S.
Is writing HARD for you?
You don’t have to be a writer!
In fact, it’s really better if you’re not.
See for yourself…
http://www.FitnessEcourseMarketing.com
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