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The Most Profitable List Building, Lead Generating, and Sales Boosting Strategy You’ve Never Even Heard Of

I’m sure by now you know how important it is to build a mailing list you can use to promote your fitness products, affiliate programs, and face-to-face services.  Building a mailing list is a no-brainer.

But what you’re probably wondering is HOW to build (and market to) that mailing list.

Sure, you can write fitness articles and submit them all over hell’s half-acre in hopes of getting a sale or a new lead.  But EVERYONE’s doing that.  

And they’re doing it so much it gets really hard to stand out – really hard to separate yourself from the crowd.  That makes results slow and hard to come by.

In today’s lesson, I’m going to show you a simple way to convert your ordinary fitness articles into fitness eCourses - something NO ONE ELSE is doing yet…

What is an eCourse?...

Definition:  eCourse

A fitness eCourse is just a collection of related articles that all focus around one specific fitness topic.  Nothing difficult and not really a lot different than the “normal” fitness articles you’re already writing.

Normally, fitness eCourses are around 5-7 “lessons” (i.e., articles) that each tie around a central theme.  Each of these “lesson” articles is delivered via autoresponder, so your subscriber signs up for your eCourse and receives 1 article per day for 5-7 days.

Again, not much different than the articles you’re already writing to promote your fitness business.  But here’s where the big difference DOES come into play…

In an eCourse, your articles are no longer stand-alone pieces.  They’re part of a series of articles that cover a specific topic – AND they’re being delivered over the course of 5-7 days.  That means REPEAT exposure – multiple chances to get your message in front of an interested prospect.

And since each of these articles directly promotes one of your face-to-face services, fitness products, or affiliate products, that means REPEAT chances at making sales!

Let me give you a quick example of just how easy it is to create a fitness eCourse and use it to automatically market and promote your fitness business.  You could easily create a fitness eCourse called…

“Easy Weight Loss Strategies That Really Work”

And your 7 daily lesson articles could look something like this…

Day 1:  The 2 Most Important Things You Can Do To Speed Your Weight Loss Results

Day 2:  6 Simple Exercises You Can Do At Home To Burn Fat Fast

Day 3:  The 4 Biggest Mistakes That Are Keeping You Overweight

Day 4:  7 Quick and Easy Tips For Sticking With Your Diet

Day 5:  The Best Local Resources For Losing Weight Safely

Day 6:  How To Get Free Weight Loss Help Right Now

Day 7:  8 Free Online Weight Loss Resources

Each article is no different than the articles you’re already writing.  You just give valuable information your target market wants, and then, after you’ve shared your valuable insight, you simply point the reader toward your products, services, and fitness affiliate programs.

How To Get Started Marketing Your Fitness Business With eCourses

Creating fitness eCourses is so easy I’m shocked that more fitness professionals aren’t already utilizing this extremely effective list building, lead generation, and automated sales tool. 

Here’s a peek at the same step-by-step system I teach my private clients for creating fitness eCourses that put your fitness marketing on autopilot…

1.       1.  Choose What Products/Services You’ll Promote

The first thing you’ll want to do is decide in advance exactly what you’re going to promote.  Are you promoting your personal training ONLY?  Or are you going to promote online training and nutritional supplements, too?

2.       2.  Write 5-7 Related Articles About Your Topic
Depending on which fitness topic you choose (and that’s based on what target market you’re marketing to), it’s time to create the articles.  Don’t make this harder than it really is.  It’s NOT about being a writer, it’s about knowing fitness.  Just dump what you know onto paper.

In my low-cost e-book, “Fitness eCourse Marketing”, I show you EXACTLY how to write each daily lesson for a full 7 day fitness eCourse, complete with an eCourse template you can use to create your own eCourses – and over 25 examples you can use to quickly create your own lesson content.

http://www.FitnessEcourseMarketing.com

3.       3.  Insert Your Offers
Once you’ve got your 5-7 “lesson” articles written, it’s time to generate a profit.  Just go back thru your articles and add offers for your products and services.  Weave offers into your articles and make additional offers in the P.S. at the end of each.  There are a few more effective strategies for presenting offers that earn you a profit, but that’s enough to get you started.

4.       4.  Setup and Promote
The final step is to setup your fitness eCourse into one of your autoresponders.  Create an opt-in page where people can sign up to receive your eCourse and start promoting it.  Add links to your eCourse opt-in page to your website and announce it to your current mailing list.  That should generate a steady stream of new leads and new sales over the next several days.  And as long as you keep promoting your fitness eCourse, you’ll continue to get new leads and sales on autopilot. 

Fitness eCourses are a great way to automatically market your fitness business with very little work on your part.  

I’ve personally seen e-mail open rates as high as 71% with eCourses – with click-thru rates and new sales being equally high.  And because they’re delivered over 5-7 days, you get to make repeated contact with your readers (and make them repeated offers to spend money with YOU).

Odds are you’re already writing “normal” fitness articles.  Fitness eCourses are just as quick and easy to create, but they’re over 3 times as effective.

Isn’t it time you actually got some marketing and financial benefit from all that time and effort you’ve been putting into writing fitness articles?

Here’s to your online success,
 

Allen Hill
CEO, Fitness Web Hosting
President, Fitness Website Design

P.S.  Don’t think you have the time to write an effective fitness eCourse?  You can write an eCourse this weekend and have it in place promoting your fitness products and services the next day.  Just follow the exact step-by-step system I use here…

http://www.FitnessEcourseMarketing.com

P.P.S.  Is writing HARD for you?  You don’t have to be a writer!  In fact, it’s really better if you’re not.  See for yourself…

http://www.FitnessEcourseMarketing.com   

 

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